When performance & value matters: Soft water is gentle, beautifying, enriching. Soft water means soft, clean skin; soft, silky, more manageable hair.Hard water keeps soap from lathering as it might, working as it should, rinsing off as you want it to. It often leaves an invisible film which blocks pores, attracting and holding dirt and bacteria, causing chapping, itching, and dryness. Hair washed in hard water becomes limp and lifeless; hair coloring frequently does not penetrate evenly.Water that has been softened, however, eliminates these problems. It enables you to use lesser quantities of soap, shampoo, and skin care products, and increases the efficiency with which they work.